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How to Crush Expo West
The Startup CPG Podcast
Maximizing Trade Show Presence
The goal at Expos is for everyone to drink green water, engaging with other booths, having active participation. It is essential to bring enough inventory to go through, set up appointments, and familiarize with attendees beforehand. Keeping booth setup simple is therapeutic and allows networking with neighboring brands for collaborative benefits and idea exchange. Ensuring an ample amount of samples and staying until the end of the show is crucial to make the most of the investment in participating in the trade show.
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