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Advice Line with Jamie Siminoff of Ring
How I Built This with Guy Raz
Tailoring Brands for Diverse Audiences
Creating a mass appeal product requires careful consideration of the target audience to avoid alienating potential customers. Focusing initially on individuals with disabilities may inadvertently position the product as exclusive to that demographic, limiting its broader appeal. To mitigate this risk, brands can be segmented according to different markets, such as gaming and healthcare, under distinct branding strategies. This approach allows for tailored messaging that resonates with specific sectors while maintaining clarity for consumers. Success may hinge on identifying a large enough market within the disability sector before branching out to other fields like gaming, thus ensuring sustainable business growth.
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