The suggestion is to create an exclusive club or experience where a select group of individuals, handpicked for specific reasons, can come together for unique activities. By forming a tight-knit community of individuals who interact exclusively with each other and are chosen by a respected authority figure, the members are likely to form strong bonds over time. This exclusivity can lead to a feeling of belonging and pride, distinguishing them as valued members of the community.
In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage.
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