How to Be Consistent in Different Situations

Henrich's next example is more behavior than physiological. It has to do with conformity. When americans did this experiment, a third of them conformed and gave an obviously wrong answer. The same experiment was done in other non weird countries, like zimbabwe and japan. If you go to other societies, people are much more willing to give the same wrong answer to go along with others. And we also treasure being consistent, expressing our true selves, regardless of the context.