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Pitch with Purpose: The Capstone Framework
Effective pitching requires clarity, authority, recognition of the problem and solution, and a strong emotional conclusion. The Capstone framework simplifies this process into distinct components: clarity focuses on the purpose of the pitch; authority establishes credibility; the problem and solution outline the challenge and the response; the 'why' conveys the overarching purpose; next steps prompt action; and the emotional high leaves a lasting impression. Mastering this structured approach can transform even inexperienced presenters into compelling communicators ready for high-stakes environments.