Clearer Thinking with Spencer Greenberg cover image

Pattern-breaking ideas, and startups that change the world (with Mike Maples)

Clearer Thinking with Spencer Greenberg

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The Difference Between Startups and Normal Corporations

Successful startups often pivot significantly, challenging the notion that ideas do not matter and emphasizing the importance of a startup capitalist's approach. Unlike traditional corporations that leverage competitive advantages and seek to compound value, startups possess only the potential of their ideas and the capabilities of their founders. Startup capitalists thrive by radically altering the landscape of business rather than compounding existing advantages. Their success hinges on introducing groundbreaking ideas and exhibiting unique behaviors that fundamentally disrupt established patterns. When the future diverges from the present, startup capitalists create opportunities through innovation and action, effectively reshaping the trajectory of business and society.

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