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The Future of Storytelling, According to Malcolm Gladwell
The Next Big Idea
Embrace the Power of a Single Narrative
Exploring the shift from multiple narratives to a single story can enhance storytelling impact. By focusing on a single narrative thread, authors may find a deeper engagement with their audience, akin to the storytelling style admired in writers like Michael Lewis. This transition highlights the importance of courage in storytelling and suggests that finding the right story can lead to more concentrated and powerful narratives, similar to a diversified portfolio in finance, where more stories could dilute the message.
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