Focus on the first 100

Focusing on getting the first 100 people to love your service is crucial, as people who love something become your marketing department. Achieving a million followers isn't the initial goal; rather, focus on reaching the first 100 people. By meeting their needs, designing something for them, and recruiting them one by one, you can ultimately expand to larger numbers. Building systems for a million creates complexities, so focusing on the first step of reaching 100 makes the problem small and manageable, leading to further growth.

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