The Marketing Book Podcast cover image

479 The Brand Benefits Playbook by Allen Weiss

The Marketing Book Podcast

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Combining Services and Eliminating Pain Points

Customers often desire the combination of separate services into one convenient offering, like an iPod and phone merging into one device. Companies like Uber disrupted traditional services by providing a sense of control to users, eliminating the discomfort of paying in taxis. It's important to differentiate between benefits, pain points, and goals to understand customer needs effectively.

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