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Andy Vitale - Scaling Your Design Organisation
Brave UX with Brendan Jarvis 🇺🇦
Design's Role in Driving Business Outcomes
Design adds a human perspective leading to human and business outcomes by enhancing the overall experience. It is crucial to help people understand the end-to-end experience, bring it to life, and demonstrate its value. By involving design in discussions, individuals can learn to lead different parts of the organization, engage in technical platform discussions, and enhance their learning and leadership abilities. The role of an executive, especially in design, is to ask the right questions, gather essential information, inspire the team, and facilitate unlocking potential opportunities.
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