4min snip

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#217 Estée Lauder

Founders

NOTE

You don’t sell your products, you sell yourself

Building a brand requires persistence and strategic networking. Initially faced with rejection from prestigious stores like Harrods, the approach shifted towards creating relationships with beauty editors, using personal touches like gifting and direct engagement to build visibility. Despite limited initial success, continued visibility led to eventual interest from retailers. The importance of personal branding cannot be overstated; it is not just the product being sold, but the reputation and persona of the seller that attract customers. For instance, convincing a buyer to take a chance on consignment orders exemplifies the emotional connection and adaptability needed in sales. Consistent follow-ups and a willingness to offer product samples demonstrated commitment and generated demand. Ultimately, success in a competitive market comes from transforming rejections into opportunities by showcasing not only products but a compelling personal brand, establishing a network, and responding elegantly to challenges faced along the way.

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