Applying AI in B2B
a16z Podcast
00:00
Automate to Elevate Sales Efficiency
Salespeople currently waste a significant portion of their time—around one-third—on manual data entry and another third on prospecting instead of engaging in direct selling and relationship-building. Automation of data entry is crucial and should be fully implemented, allowing sales teams to focus on high-value interactions. Additionally, utilizing machine learning for 'lookalike' modeling can effectively identify prospective customers who resemble existing ones, streamlining outreach efforts and enhancing overall sales productivity.
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