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The Year in Media and Entertainment: What’s Broken (News), What’s Surging (Netflix), and What’s Next
Plain English with Derek Thompson
The Pitfalls of Brand Dilution and Replication
The insight highlights the peril of brand dilution and the strategy of replicating a successful concept until it becomes overextended and collapses, using Disney's recent ventures with Marvel and Star Wars as a case study. The snip also delves into Disney's historical total merchandising strategy from the 1930s and 1940s, depicting the foreshadowing of the current challenge faced by the company in replicating successful content indefinitely.
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