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You Have 70 Days to Win the Year
My First Million
Uncovering Marketing Opportunities in Under-Served Industries
Identifying effective marketing strategies involves recognizing the value in targeting under-served industries where competition is minimal. Successful marketers often gravitate towards saturated markets, such as D2C or e-commerce, where they face established professionals. In contrast, there lies a significant opportunity in sectors like senior living, where marketing practices are rudimentary, and business owners may lack advanced marketing insights. Leveraging basic marketing principles to connect with these niche audiences can provide substantial advantages, as they are often underserved and in need of effective communication. By positioning oneself slightly above average in these spaces, marketers can significantly impact their target demographics and thrive in less competitive environments.
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