Focus on Value, Not Cost

Understanding the core problem you solve allows for appropriate pricing based on the value delivered rather than the cost incurred. If the issue at stake could lead to significant financial loss, charging a fraction of that potential loss (e.g., $1,000 to solve a $10,000 problem) demonstrates a strong value proposition. This mindset shifts the focus from transactions to transformations, emphasizing the worth of the outcome over the initial investment. The higher the potential value provided, the more willing clients will be to pay, illustrating that perceived value greatly outweighs the cost.