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458 | Carlos Lozada: How to Read Politics & Politicians - What Books Say About Power, Personalities, and Washington
The Realignment
Prominence through Writing Books
The media's Pavlovian response towards profiling and discussing books by prominent figures adds a sense of thoughtfulness and presumption, regardless of the actual content of the book. Being associated with authoring a book enhances an individual's reputation, portraying them as a 'student of history' and imparting a certain level of importance and credibility.
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