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Andy Rachleff on “How to Know If You’ve Got Product Market Fit”
Pattern Breakers
Product Market Fit in Enterprise Companies - PoC
In enterprise companies, to determine product market fit, a proof of concept trial is essential. These trials should be limited to 30 days with a contract that states the customer will buy the product if it performs as represented. If at the end of the 30 days the customer does not express a strong desire to continue with the product, it indicates a lack of product market fit.
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