Twitter can feel like a chaotic party with strangers heckling you. It's designed to provoke conflict and keep people engaged. Facebook also conducted a secret study in 2012 that found people love arguing about politics. The structure of these platforms encourages conflict and removes the sting from tweets by using E prime, a sentence construction method that removes the 'is' of identity. General semantics, including E prime, was popularized by Alfred Kurzipsky and endorsed by Neil Postman.

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