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Lead Creatively, Understand Creatives
Effective management of creative individuals requires a distinct approach, as their needs differ significantly from traditional workforce dynamics. Many managers, often promoted from creative roles, lack training in leadership skills tailored for creative teams. There's a recognized gap in literature regarding how to effectively lead creative professionals, with existing management books failing to address their unique challenges. Supporting creativity in the workplace is vital, as a lack of understanding can lead to discord between managers and their creative teams, ultimately harming both the individuals and the organization.