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Stitch Fix: Katrina Lake (2018)
How I Built This with Guy Raz
Choosing the Right Location and Iterating Website Development
The speaker initially believed that being in New York was necessary for a tech company but later realized the flexibility of location. They found that having numerous data scientists and engineers was crucial for their vision. Despite challenges like changing the company's name from Rack Habit to Stitch Fix due to trademark issues, their website was initially just a 'coming soon' page with an option to join the beta test. This approach helped in collecting data and building a relevant product, resulting in a long waitlist for interested users.
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