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#328 - Jack Butcher - Visualising Value & Constant Creativity
Modern Wisdom
Focus on Your Unique Value Proposition in the Creator Economy
In the creator economy, it is crucial to focus on your unique value proposition that sets you apart from others. Spending excessive time on customer inquiries, calls, scheduling, and other ancillary tasks can divert attention from the core product that makes you renowned. Like in the case of Nike, where the shoes themselves are not drastically different from competitors, but the value lies in the auxiliary benefits. Similarly, in the creator economy, everyone has access to similar resources like podcast artwork or guests, but your unique value proposition is what differentiates you and attracts your audience.
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