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**Relentlessly Resourceful - Cutting costs through direct merchandising **
Sam, equipped with a yellow legal pad, dives into competitors' stores and rummages through dumpsters to learn about their operations. He discovers that cutting prices on popular items like health and beauty products attracts customers. However, as a franchise merchant, he is at the mercy of Butler Brothers, who mark up their inventory by 25%. Undeterred, Sam seeks out direct deals with manufacturers to cut out the middleman and keep prices low.