
Selling to the C-Suite with Mark Hunter
Outbound Squad
Engage as Equals for Meaningful Dialogue
In high-stakes discussions, it's essential to engage at the same level as C-suite executives rather than adopting a timid or condescending approach. When a significant financial figure was presented, maintaining composure and playing at her level showcased confidence and competence. This strategy fosters a peer-to-peer dynamic, promoting deeper and more impactful conversations. Establishing oneself as an equal encourages trust and collaboration, leading to more effective communication and the potential for better outcomes.
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