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Born Again Bootstrappers — An Interview with the co-founders of Wistia

INDIE AUDIO

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In Big Markets, Investment Fuels Competitive Edge

The enormous growth potential in expanding markets necessitates proactive innovation and creative solutions, making it essential to actively engage rather than adopt a stagnant cash-generation mindset. Subscription businesses can experience temporary momentum that may lead to complacency; however, this invites increased competition in a vast marketplace. A balanced approach involves being profitable while committing to aggressive investments based on early indicators of success. Patience is key—monitoring early signs before expecting revenue growth allows for strategic risk-taking. If leading indicators show promise, continued investment is warranted, but if not, reassessment towards profitability becomes necessary. This approach has proven more effective than anticipated.

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