From Brand Age to Social Age

The concept of relying on well-known brands as a shorthand for quality is no longer necessary in the modern age of innovation and social connectivity. With the rise of digital platforms like Google, AI, and social graphs, individuals can now find exactly what they need without needing traditional advertising or brand recognition. This shift marks the transition from the brand age to the innovation age to the social age, where personalized, one-to-one interactions and information retrieval replace the broad approach of traditional branding strategies.