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Tobi Lütke on Creating Shopify for Americans as a German in Canada

Conversations with Tyler

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Embrace Ignorance to Fuel Ambition

Ignorance can serve as a valuable asset, particularly in the early stages of entrepreneurship, as it allows individuals to overlook low probabilities of success and pursue their ambitions without fear. This often explains why many founders are young, as they might be less aware of potential obstacles. Furthermore, cultural factors, such as the extended time individuals spend in education in certain regions, can influence entrepreneurial activity and the timing of achievements. Notably, significant accomplishments, like Nobel prizes, can occur at a young age, suggesting that early engagement in building and creation is beneficial and should be encouraged.

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