#490: Visa Shares Advice and Insights for Successful Co-Brand Card Programs and Partnerships
Let's Talk Loyalty
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Understanding Your Value Proposition and Differentiation
Identify what will be compelling for your customers and drive top-of-wallet behavior. Bring differentiated value that cannot be obtained elsewhere to create a competitive advantage. Understand customer needs, motivations, and behaviors to ensure relevant benefits. Make the value proposition simple and centered around incentivizing everyday spend, offering unique merchant benefits, and adding relevant new benefits tied to customer needs through partnerships.
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