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EP 254 John Robb on What Went Wrong with America

The Jim Rutt Show

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Speed and Quality: The Keys to Decision Making

Lean startups can outpace larger corporations through rapid decision-making cycles, allowing them to respond quickly to market changes. While speed is often emphasized, the quality of decision-making cannot be overlooked, particularly during the orientation phase, which serves as the foundation for sense-making and goal determination. Effective orientation requires leveraging one's training, education, and cultural background to inform and guide decisions. Properly aligning one's orientation is crucial, as incorrect decisions can lead to misguided paths, similar to choosing an erroneous map direction.

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