The desire for parents, particularly those from middle and upper-class backgrounds, to provide better opportunities for their children has transitioned towards a focus on making life easier for them. This shift suggests that parents no longer just aspire for their children to achieve more, as seen in previous generations of hard-working, first-generation wealth individuals who aimed for educational and economic improvement. Instead, contemporary desires lean towards comfort and ease, potentially leading to diminishing returns on the aspirations invested in the next generation.
Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners.
He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.
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