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Stacking Growth | The B2B Go-to-Market Podcast cover image

S3 E25 - Knowing When It’s Time | Sydney Sloan - CMO @ Drata

Stacking Growth | The B2B Go-to-Market Podcast

NOTE

The Importance of Understanding the Market

To enjoy what I do, I believe in following a specific order of operations which begins with understanding the market. This required me to spend time familiarizing myself with not only our category, but also related areas that our work intersects with. By doing so, I grasped the connection between the value we offer, the services of other vendors for the GRC (governance risk and compliance) team, and the CISO (chief information security officer).

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