
S3 E25 - Knowing When It’s Time | Sydney Sloan - CMO @ Drata
Stacking Growth | The B2B Marketing Podcast
The Importance of Understanding the Market
To enjoy what I do, I believe in following a specific order of operations which begins with understanding the market. This required me to spend time familiarizing myself with not only our category, but also related areas that our work intersects with. By doing so, I grasped the connection between the value we offer, the services of other vendors for the GRC (governance risk and compliance) team, and the CISO (chief information security officer).
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