Revamping Content Strategy and Audience Engagement

The business revenue consists of three main pillars: brand integrations, website subscriptions, and content creation. Recent simplification and focus on video production have negatively impacted website content output, leading to a lack of engagement from subscribers. Audience preferences have been identified, highlighting that they sign up for compelling videos rather than interview-style content. This insight prompts a return to creating more appealing videos aligned with audience interests. Initiatives such as live streams and the revival of the 'Corridor Cast' aim to enhance audience connection and provide behind-the-scenes access, filling the gap left by reduced vlog content. The realization that streaming can deliver added value has become a strategic focus to improve engagement, ensuring that they utilize independence from corporate constraints to explore broader and more spontaneous content creation opportunities in the future.