Consistency Paired with Authenticity

A 21-year-old bodybuilder went from 8000 subscribers to over 2.7 million by consistently uploading vlogs every day. His authenticity and down-to-earth personality resonate with viewers, tapping into the unbreakable cheat code of consistency and authenticity required to win on YouTube. The rise of the word 'authentic' as the most looked-up word in 2023 reflects the current craving for realness, particularly due to increased skepticism from the abundance of lies and misinformation during the pandemic. This presents an opportunity for content creators who offer raw and authentic content, as overly polished and flashy content can raise red flags for viewers.