E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
OPERATORS
Invest Early for Late Gains
Budgeting and spending strategies should begin as early as September or October to maximize performance in November and December. Accepting lower marketing efficiency ratios (MIR), return on ad spend (ROAS), and higher customer acquisition costs (CAC) initially is a calculated risk, aimed at fostering stronger returns in the peak season. The key challenge lies in determining the necessity of these early investments amidst varying performance metrics.
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