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The Basics of Growth Marketing: User Acquisition

a16z Podcast

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How does your product fit into the current trend? (Social & sharable)

The gaming industry is evolving to provide social interaction and content around the game, including built-in recording, publishing, and tournament systems. The physical world is adapting to the digital, like square plates designed for Instagram or scooters that encourage social engagement. To succeed, keep up with trends like video and Instagram, and find ways to fit your product into them. Use paid marketing and PR to accelerate and sustain the trend.

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