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The Science of Motivating Young People w/ Dr. David Yeager
Raising Good Humans
Reframe to Realign Values
Aligning positive behaviors with existing values can lead to more effective outcomes, especially in influencing young people's choices. Traditional arguments against smoking often pushed youth toward rebellion by portraying non-smoking as an adult concern, which conflicted with their desire for independence. The reframing of non-smoking as a stand against manipulative tobacco companies transformed it into a symbol of social justice and autonomy, thereby making it appealing to their values. Successful leaders focus on this alignment rather than attempting to change a young person's core values. Recognizing the inevitability of falling into roles of enforcer or protector is crucial; allowing for a 'do-over' promotes understanding and supports ongoing engagement with young individuals.
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