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The Entrepreneurial Struggles No One Talks About: $10M Case Study w/ Eric Bandholz

Capitalism.com with Ryan Daniel Moran

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Company Transformed to Premium Model for Improved Margins

The company successfully increased its margins by transitioning from a value company to a premium model. Despite a drop in sales, the company's profitability improved significantly by raising prices and aligning margins with historical levels. This strategic shift allowed the company to acquire customers profitably, particularly through platforms like Facebook, which was challenging with previous margin levels.

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