#281 – Seth Godin on Indie Hacking, Doing Hard Things, and Finding Significance in a Changing World
Indie Hackers
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The 7-11-4 Marketing Rule: Maximizing Brand Exposure
The 7-11-4 marketing rule suggests that to promote your brand effectively, people should see your content for at least seven hours, on 11 different occasions, and in four different digital locations. This idea is shared in a marketing book and exemplified by Seth Godin's extensive brand exposure.
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