Choose for Emotion, Not Optimization

The focus should be on creating an internet experience that resonates emotionally rather than merely addressing intellectual pain points or market analysis. Emotions play a crucial role in decision-making, indicating that experiences should evoke sensations similar to those felt when engaging with the most captivating marketing, media, or reading materials. The dual nature of living online—both exhilarating and potentially dystopian—highlights the importance of harnessing positive feelings over the relentless push for optimization. The current culture, especially in tech, often encourages an overwhelming drive for self-improvement and productivity, leading to a saturated experience that diminishes genuine emotional engagement.