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Being Human in the Age of AI with Joe Marchese | Okay, Computer.
On The Tape
Value Attention Beyond Consumption
Attention should not be valued solely based on immediate consumption potential. The ability to engage with individuals at any moment is valuable, and marketers should recognize that worth. Current trends in performance marketing often focus on direct response metrics, prioritizing consumers only when they are close to making a purchase. However, advertising has traditionally aimed to share brand narratives with a broader audience, including potential consumers and their social circles. The significance of people’s time and attention extends beyond transactional interactions, warranting a more holistic approach to marketing.
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