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The Vapes of Wrath
Planet Money
The Power of Viral Marketing for Juul
Juul utilized viral marketing strategies by leveraging cool and young influencers like Tabby Wakefield to promote their product. Tabby attended a Juul event, where she and her friends received samples of Juul products. They enjoyed the flavors, took the products back to college, and shared them with friends, leading to the spread of Juul devices through social circles.
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