Reducing journey times between major cities can have significant impacts on work flexibility and productivity. Linear economic models do not accurately represent real-world complexities and disparities, as seen in the example of interest rate hikes affecting different socio-economic groups. Nonlinear factors like individual circumstances need to be considered for more nuanced economic decision-making, rather than relying on simplistic average-based models.
In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.