The Value of Focusing on the Best-case Scenario in Investment and Innovation

Jack Abraham is the founder of Atomic, a startup studio that has launched several dozen companies including Hims & Hers, Openstore, and Bungalow. Before starting Atomic, Jack co-founded Milo, which he sold to eBay.

Auren and Jack discuss how the studio fund model works and what’s allowed Atomic to be successful in a space where many other studios have failed. Jack breaks down the process of finding scalable ideas and deciding which ones to allocate resources to. 

Auren and Jack also dive into the history of the startup studio model and highlight the success stories of companies like Uber, Twitter, and Moderna that originated from studios. They also discuss the benefits of starting a company during a downturn, scaling companies quickly, and the art of branding for both DTC and B2B companies. Jack also shares his thoughts on what’s made Miami a tech hub and where the city will be going in the future.  

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Jack Abraham on Twitter at @jackabraham.