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Change at CNN and Google
People vs Algorithms
Building a Brand Strategy beyond Website Centered Advertising
Establishing a brand solely based on a website-centered advertising strategy is increasingly challenging. While legacy brands may continue with this approach, there is a shift towards exploring other advertising avenues like ads on web pages. Many are hesitant to discuss web page ads, leading to an industry-wide focus on website-centered publications. Although some major publications still utilize display ads effectively, the overall sentiment leans towards diversifying advertising approaches. Display advertising is not considered obsolete but may not be the primary driver for most publications, suggesting the need for a more diversified brand-building strategy beyond website-centric advertising.
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