Sell the Problem Before the Solution

The key to effective writing is to first deeply understand the problem before offering a solution. By identifying gaps in knowledge while writing, one can learn and develop a thorough understanding. This process helps in creating content that resonates with the audience by addressing common questions and struggles. New writers often rush to provide solutions without adequately explaining the problem, missing the opportunity to engage readers. It is crucial to view writing as a form of marketing where selling the problem is essential to make the audience care about the solution.