Interview: Hamilton Helmer & Chenyi Shi on How to Build an AWS-Like Second Business
Acquired
Success Factors in Business Transformations
Business transformation strategies such as customer focus, geographic expansion, and core competence are commonly discussed, but their success rates are inconclusive. The concept of marketing myopia suggests broadening industry definitions for long-term success, but its correlation with company success remains uncertain. It questions the effectiveness of transformational steps by highlighting the lack of clear indicators for success.
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