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Q&A With Tommy - Proven Strategies for Marketing, Leadership, and Organizational Success

The Home Service Expert Podcast

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Incentivize Performance for Greater Success

Offering performance-based compensation can significantly enhance employee motivation and output, particularly when lower base pay is balanced by high performance incentives. Successful businesses should aim for a conversion rate of over 90% on service leads and establish clear thresholds for lead validity. Setting a marketing budget of 10% is advisable for healthy growth, while 25% is suitable for penetrating new markets. Distinguishing top talent during interviews requires strategic questioning and experiential assessments, such as evaluating candidates' interactions during social engagements, to ensure they align with company culture and values.

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