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My First Million cover image

The 5 Most Interesting Businessmen Alive...

My First Million

NOTE

Success in Naming and Strategy

Naming everything after himself, investing $70 million of his own money, creating an online-only bank, and focusing on global market expansion led to massive success for the bank, becoming the second-largest issuer of credit cards in Russia and the largest digital bank globally. The bank went public with his stake valued at $10 billion, demonstrating the power of effective branding and strategic decisions.

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