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Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more
Lenny's Podcast: Product | Growth | Career
The Importance of Product Led Retention for Acquisition
Focusing on product-led retention is essential for effective acquisition strategies. Companies must prioritize retention, specifically through activation and engagement, to establish a foundation for successful product-led acquisition. If a product fails to engage users in habitual ways, it diminishes opportunities for user-driven growth mechanisms like referrals and content creation, which are vital for acquisition. A product must first ensure that users are consistently activating and engaging with it before attempting to leverage these aspects for acquisition. Additionally, the nature of user relationships within a product, whether one-to-many or singular, affects the viability of a product-led approach. Products designed for collaborative use can facilitate better acquisition if retention is prioritized, while those with singular user relationships face greater challenges in this regard.
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