Using Social Media for Research and Networking

To find potential prospects on social media, it's helpful to look at the comment section or followers of bigger accounts in your industry. LinkedIn is a good platform for this. Engage with people who leave valuable comments and see who they follow. Building a spreadsheet of prospects is recommended. To make connections, reply to their comments, like their posts, and sign up for their newsletter. A unique approach is to reply to other people's newsletters, as it helps you stand out.