Lauryn's Journey to Building The Skinny Confidential

Summary: Lauryn Evarts Bosstick shares her methodical approach to building The Skinny Confidential, emphasizing the importance of strategic planning and execution over simply having a vision. She details her year-long preparation, which included meticulous design choices, extensive research, and gathering insights from other women. This deliberate process ensured a high-quality launch with substantial value for her audience.

• ✍️ Meticulous Planning: Instead of a vision board, Lauryn created an "execution board," focusing on practical elements like colors, fonts, and website layout.
• 📚 Extensive Research: She collected articles and research to inform her content, demonstrating a commitment to providing valuable information.
• 👂 Gathering Insights: Lauryn sought out and collected insights and daily routines from other women, broadening her perspective and understanding of her target audience.
• 💎 Crystal Clear Vision: Lauryn emphasizes the importance of having a clear vision, which guided her throughout the process, although she acknowledges it can sometimes be limiting.
• ⏳ Strategic Launch: She waited a year to launch, prioritizing quality and value over speed, ensuring a strong foundation for her brand.
• ⚙️ Systems over Goals: Lauryn highlights the importance of creating systems to achieve goals, reverse-engineering the process for a strategic future.

Key Takeaway: A clear vision combined with meticulous planning and execution is essential for building a successful brand.